Kara Victor's Digital Marketing Portfolio
Kara Victor's Digital Marketing Portfolio is a showcase of projects related to digital marketing, specifically those completed for college assignments. The portfolio features a variety of content highlighting myskills and expertise in the field of digital marketing.
ABOUT ME
Who am I?
I am a recent Arizona State University graduate, May 2025, with a Digital Marketing Bachelor's degree.
I have a passion for both the creative and analytical sides of marketing, and my portfolio showcases a blend of skills from strategic digital campaigns to hobbies like photography.
I’m constantly seeking new ways to merge creativity with data to drive results and engage audiences. Whether it’s developing a content strategy or capturing the perfect shot, I strive to bring a unique, impactful perspective to everything I do.
Content Creation
Broke Gourmet AZ
@brokegourmetaz
As a group project for a social media and content marketing class, I took part in creating a niche foodie account on TikTok and Instagram where I generated ideas, edited videos, tracked data, and made content.
Software Used
TikTok, Instagram, CapCut, Canva
Account Links
Bad Birdie
Brand Book Guide
During a semester long project my partner and I worked with Bad Birdie and created a Brand Book for their company giving them recommendations on their brand with feedback gathered from Bad Birdie customers.
Here are pieces from the Brand Book Guide.
Group Project
Software and Applications Used:
InDesign, Photoshop, Illustrator, Adobe Express, Canva
Lions In The Desert Competitor
Lions In The Desert Competition 2024
Project Overview:
Working with other students in different career paths in developing a marketing campaign for a specific brand.
My Role:
I was one of the digital marketers in my group of 6. I made sure our ideas aligned with the information the brand gave us and took part in making a marketing campaign that was timeless and inclusive.
Reflection:
This experience taught me a lot about working effectively in a team with other departments (PR, film, marketing, journalism) in a time crunch.
Photography
Personal Photography & Chang Thai Durango Opportunity
For a photography and Instagram class project, I created a photo series featuring a fried rice dish from Chang Thai Durango, a local Thai food truck. Using techniques learned in class such as composition, editing, and strategic use of hashtags and geotags, I captured and shared the image on Instagram.
The post attracted attention from both the food truck owners and a local tourism account, leading to a paid freelance opportunity to photograph the truck’s menu for their new website twice.
